The temporary email has proved to be a bane for the marketing platform through email. It self-destructs itself after a short period of time. Because of this property, a significant decrease in real subscribers of a company is noticed. Temporary email is the biggest factor in ruining the email marketing strategy.In order to nullify the negative effect of temporary email, there are some hacks you need to know to bring out the most of your real subscribers.
These are the 7 real-life email marketing hacks you should know in order to increase business-
- Implement a 7-day rule.
Strictly maintain a gap of a minimum period of 7 days between two consecutive emails. This is considered good etiquette. Failing to do so, it is considered as over-communication and you could get unsubscribed.
- Use buttons.
Buttons are colorful and eye-catching. Increasing the use of buttons immediately increases the number of clicks on your content. Try using a button instead of a hyperlink which leads to your sales page.
- Improvise your landing pages.
Once a customer clicks your ad given in the email, the next place they get can make or break your campaign. This landing page is considered as the first impression of your company. Better make it attractive.
- Use a charming subject.
Use a subject which makes it hard to resist giving attention. This is a simple technique that automatically results in increasing the number of views to your email.
- Make use of design templates.
Using colorful design templates makes the email a treat to watch. Using design templates will always be the easiest option to attract customers.
- Nothing excessive.
Everything in abundance is harmful. Don’t overuse texts. Don’t overuse images. Rather than drawing attention, it annoys the customers. It induces a totally negative impact on your business.
- Proper segmentation.
You should learn about the needs of your customers. Send them emails according to their needs. There is no point in sending ads about mobiles to a customer seeking to buy a bike.
With the help of some really simple techniques, great results can be obtained. These results will surely help you in expanding your business.