Having a constant stream of great ideas for content and messaging is an important asset for social media campaigns. Even if you don’t really think of yourself as a highly creative person, you can still generate prolific concepts for ongoing social media engagement.
I think of social media as both an art and a science, where you get to use your left brain and your right brain. There are so many tools available that cater to the quantitative, analytic side of social media. But what about the creative, interpersonal aspects?
I’d like to share some tips and suggestions that can be used to keep great ideas flowing. Once you get in this groove, producing content will be fun, as opposed to a frustrating obligation.
There isn’t a right or wrong way to brainstorm. It is important that you write down whatever ideas come to mind, no matter how strange or far out they might seem. Don’t judge yourself or worry about what anyone will think. Brainstorming really should be incorporated into your regular routines. Here are a few more important elements to keep in mind:
- Learn to distinguish your gut instincts from your other thoughts. Sometimes your gut instincts will match conventional opinions and sometimes they won’t. Every time you come up with an idea, see how it makes you react on an emotional, gut level.
- Learn to recognize flashes of insight. These often occur as wordless impulses, as opposed to verbalized statements.
- Incorporate doodles and pictures in your brainstorming sessions as much as you can. Your subconscious mind is more receptive to visual images.
- Put away your ideas and revisit them later. Each time you review what you’ve written, your mind will automatically come up with ways to refine and improve what you originally generated. Do this as often as possible.
- For the purpose of social media campaigns, focus your brainstorming efforts on what your target audience will want to know or hear. Really imagine yourself as being a member of your own audience. What impressions will come to mind as they interact with your brand. And again, be sure to write down your insights!
- If sitting down with a blank piece of paper is not comfortable for you, do your brainstorming in front of your computer. Go through your list of bookmarks and other sites that you’ve saved. Take note of what you like about other people’s content. And if you want, take note of what you don’t like about other people’s content.
See if you can generate even more insights for your own social media efforts based on this.
- A major key to social media is being personal. Take your brainstormed ideas, and ask yourself how you might communicate them to a group of family members or your closest friends. Try to incorporate this tone into your online presence as much as possible.
Ideas to Action
Make the commitment to turn your great new ideas into actual pieces of content. Turn them into tweets and blog posts. Also remember that online content also includes images, video and podcasts as well. The more multi sensory you can get, the better.
To conclude, brainstorming is not an easy process as it requires a great deal of planning, along with a good dose of creativity and innovation from your side and has to be handled with patience and perseverance. Try to get instagram likes from real people so that your popularity basis is termed organic and not made up, which has become a routine practice these days.