E – Commerce is a growing platform in today‘s world. Electronic commerce, written in short as E – commerce, is the emerging technological platform for trading in today‘s world. Most of our daily routines for which we once had to spend a lot of time, can be done in few minutes, all thanks to the growing business of E – commerce or electronic commerce. E – Commerce makes online shopping quite easier and feasible. It connects the shopping markets directly to the consumers. It also connects the businesses by facilitating buying and selling of businesses or business – related things via this platform. The property related transactions is also made possible and easier using this platform. The launch of new products and services was never too easy. With the advent of E – commerce as a successful platform, products and services can be launched quite easily and economically. Currency exchanges are also made possible due to the E – commerce platform. The development of E – commerce platform initiated in the 1970s. Now, Amazon is accounting for most of the economic growth of the world as per the survey in 2015. Tickets, be it the railway or air tickets, are easily available online due to e – commerce. Instead of standing in long queues, they can be booked online. As CUSHLA SHERLOCK put it,
“THE E – COMMERCE IS A FORCE THAT NO INVESTOR CAN AFFORD TO IGNORE. “
This clearly states the advantage that e – commerce sites and this platform has got in the recent years.
The importance of E – commerce or electronic – commerce can be realized by the words of HIL DAVIS as he clearly stated that in his words,
“ E – commerce and mobile commerce have dramatically changed the way brands reached the customers , making it faster and easier for consumers to make purchases on the fly while avoiding the hassles of going to the store . “
All activities pertaining to e – commerce is regulated by the INFORMATION TECHNOLOGY ACT of 2000, in India. At the same time, it is regulated by Australian Treasury Guidelines in Australia. Trade, over there, is controlled by this body. For regulating e – commerce and trading at international level, there is the International consumer protection and enforcement network (I C P E N). This was established in the year 1991. The Financial services ‘authority was formulated in the United Kingdom for taking care of this trading and e – commerce. And when it comes to the United States of America, the Federal Trade commission, over there, takes care of some of the e – commerce and trading activities, while other organizations control the other ones. The United Kingdom possessed the biggest market of e – commerce determined by the amount spent per capita as per the survey of 2010. China‘s economic trade is expanding at the maximum rate. Mobile commerce or m – commerce is also on the rise these days. E – Commerce has facilitated gathering of information about products, prices and services to the consumers. The evolution of business via e – commerce was never too easy. Many businesses have evolved a lot using the platform provided by e – commerce or electronic commerce. They have reached a great and successful feat because of the platform which e – commerce has created up for them to evolve. And this is because of the fact that e – commerce or electronic commerce has connected consumers and users to the sellers in the best possible way that could ever have been.
There are various e – commerce platforms available for enhancing the businesses and improving their reach to the consumers, in not just India, but all over the world. E – Commerce has established its unique place in the international trading world. Magento is one such e – commerce or electronic commerce enterprise which empowers more than 200,000 online businesses, rather called as retailers. All the more, 1 out of every 4 businesses chooses this e – commerce enterprise platform. It provides flexible features and powerful options. It provides advanced marketing options, optimizes the search – engine and also manages the catalogue. These tools help to improve and enhance the look, content, design and the functions of the businesses. Even the performance is optimized. Both backend and frontend features are provided in this enterprise to improve the performance. Analytical techniques and marketing strategies are optimized in the best possible way. Administrative options and techniques are improved to their best. All these features and added design make the experience of the customers better and enhanced. With every online transaction, the experience of consumers is positively doubled.
Then need of E – commerce is correctly brought out by PIERRE OMIDYAR, the founder of eBay,
“People were doing business with one another through the Internet already, through bulletin boards. But on the Web, we could make it interactive, we could create an auction, we could create a real marketplace. And that’s really what triggered my imagination, if you will, and that’s what I did.”
Various plug – ins and themes are also provided by Magento . All these features enhance the experience of customers to a greater extent. Magento has numerous benefits which makes it quite a popular e – commerce enterprise. Installation of Magento is really easy. Also, Magento form builder is easily available which aid its form building. It provides the customers and consumers with many layout options. As far as the cost is considered, it is really economical.
All in all, e – commerce platforms have changed the world a lot and have made business growths very easy.