Marketing Items: Using Coffee Mugs As a Promotional Tool

Marketing Items: Using Coffee Mugs As a Promotional Tool

Coffee mugs have endless possibilities for use in a person’s life. They can be of More Help, of course, for coffee, but they can also be sued for hot cocoa, tea, pencil holders, or warm milk. The possibilities are endless. It makes perfect sense to use coffee mugs to promote your company or even a specific product or service that you provide. Using coffee mugs in this manner will allow you to have a wide presence. Not only will the user be seeing the printed information, but also everyone they come in contact with. Brand recall is very important. It will basically allow an imprint of the logo you put on a mug to be almost burned into the customer’s mind. When it comes time for them, or someone they know, to purchase something within your market areas, your logo will be the first thing that pops up.

In comparison to other promotional items, a mug is possibly the safest choice that you can make. Pens and pencils get lots of used up and thrown away. Hats lose their popularity over time. Bags are usually designed for specific purposes, like a grocery bag or book bag. Coffee mugs do not get quickly thrown away, at least not unless they are broken. Also, if a professional is the only person that has that particular mug within their office, they are less likely to get rid of it because it will become known as theirs.

The mug that you choose should be graphic enough to draw attention, but subtle enough to be less of a bright distraction. The neutral background color is always the best choice. Your design or logo is what should draw the most attention, in order to produce the results that you are looking to get. Your overall design should match your business.

Your message on the mug should be catchy. It doesn’t need to be too lengthy but it should stick to someone’s brain. Think of it as the same idea as a TV commercial jingle. Humorous or slight rhyming or even a combination of the two is highly effective. If you have a well-known brand, this is not necessarily something you need to do. A simple logo will provide a reminder of your brand.

There are many additional uses for using promotional mugs, within your company. You can provide them with new employees. You can hand them out at job fairs. You can also use them when you are launching a new product or a redesigned product. The possibilities are nearly endless. So basically, use any opportunity that you can to give away these mugs and you are sure to make your point!

The French Press: Handcrafted Coffee For Adventurers

The French Press:  Handcrafted Coffee For Adventurers

A hand-crafted cup of gourmet coffee, every day? Even when traveling to remote locations? It’s not as difficult as you might think and you don’t have to be a gourmet cook to pull off a ridiculously fantastic cup of coffee every morning. EnterΓǪ.the French Press.

You might have heard about the French Press before. Coffee lovers who discover it seldom return to anything else. If you are unfamiliar with the design, a French Press is usually made of glass and has a plunger or press that is inserted at the top. The same ingredients are needed: freshly ground coffee and hot water. Freshly ground coffee is measured into the glass pitcher. Boil water separately, and then pour the water into the pitcher, allowing the grounds to mix freely with the water. I sometimes give it a little swirl or stir. Then wait a few minutes. Now, place the plunger or press into the pitcher and slowly press downward. You push the grounds down and the coffee rises up to the top. When you have pressed all the way down, pour the coffee into a cup of your choosing and enjoy. The coffee mingles with the hot water longer, resulting in a full, bold flavor and richness you never thought your coffee possessed.

I learned about the French Press 12 years ago. I was getting into the sport of cycling, and started hanging out with a cyclist who introduced me to her French Press. She took only 2 things in her life very seriously-cycling and coffee. During the cold New England winter, the off-season would call for travel to warmer climates to ride. She was young and underemployed-so camping out in tents for little to no money was a sacrifice she’d easily make to get some miles in her legs. Along with the sleeping bag and and mess kit also came the the French Press. She’s rather sleep on the ground than give up the pleasure of a bold cup of coffee from the French Press or from one of the best single serve coffee makers that operate without pods.

I started using a French Press on my own camping trips. I often combine mountain biking adventures with camping trips, and like most people, I need a good cup of coffee every morning. Far removed from any cafe, I employed the French press with amazing results. Since then, I use the French Press in my own kitchen, while traveling, and outdoors. It’s simple and gives a better flavor than any drip coffee maker I’ve ever used.

After your first sip you’ll know you’re on to something. Experiment with the amount of coffee used, the length of time you allow the coffee and water to mingle, and the temperature of the water. It’s usually best to let the water be just a shade below boiling. The whole process takes a bit longer, but the enjoyment far outweighs the time commitment.