Marketing Items: Using Coffee Mugs As a Promotional Tool

Coffee mugs have endless possibilities for use in a person’s life. They can be of More Help, of course, for coffee, but they can also be sued for hot cocoa, tea, pencil holders, or warm milk. The possibilities are endless. It makes perfect sense to use coffee mugs to promote your company or even a specific product or service that you provide. Using coffee mugs in this manner will allow you to have a wide presence. Not only will the user be seeing the printed information, but also everyone they come in contact with. Brand recall is very important. It will basically allow an imprint of the logo you put on a mug to be almost burned into the customer’s mind. When it comes time for them, or someone they know, to purchase something within your market areas, your logo will be the first thing that pops up.

In comparison to other promotional items, a mug is possibly the safest choice that you can make. Pens and pencils get lots of used up and thrown away. Hats lose their popularity over time. Bags are usually designed for specific purposes, like a grocery bag or book bag. Coffee mugs do not get quickly thrown away, at least not unless they are broken. Also, if a professional is the only person that has that particular mug within their office, they are less likely to get rid of it because it will become known as theirs.

The mug that you choose should be graphic enough to draw attention, but subtle enough to be less of a bright distraction. The neutral background color is always the best choice. Your design or logo is what should draw the most attention, in order to produce the results that you are looking to get. Your overall design should match your business.

Your message on the mug should be catchy. It doesn’t need to be too lengthy but it should stick to someone’s brain. Think of it as the same idea as a TV commercial jingle. Humorous or slight rhyming or even a combination of the two is highly effective. If you have a well-known brand, this is not necessarily something you need to do. A simple logo will provide a reminder of your brand.

There are many additional uses for using promotional mugs, within your company. You can provide them with new employees. You can hand them out at job fairs. You can also use them when you are launching a new product or a redesigned product. The possibilities are nearly endless. So basically, use any opportunity that you can to give away these mugs and you are sure to make your point!